How to Build a Purpose-Driven Real Estate Business

By David Lewis

David is the Partner, Principal Owner, and CEO of TLG ATL, powered by LPT Realty in Atlanta, Georgia. This premier real estate team has served 1000+ families since 2014.

What truly drives real estate success: tech tools or purpose-driven leadership? In this interview with Justin Landis of the Justin Landis Group and Bolst Homes, we explore how building a business on purpose and strong relationships can be just as important, if not more so, than the latest technology.

At the start of his career, Justin Landis never expected to lead one of the largest teams in Atlanta. He began by flipping houses with a “We Buy Ugly Houses” franchise, but when the market crashed in 2008, he had to adapt.

Although he had his real estate license, Justin didn’t dive straight into selling houses. Instead, he found a mentor who helped him see that building relationships and understanding people’s needs was the key to long-term success.

In 2013, Justin started the Justin Landis Group, and it quickly grew into one of the most successful teams in the area. But the real breakthrough came when Justin decided to start his own brokerage, Bolst, in 2021, with a simple mission to use real estate as a platform to help others.

Justin’s success shows that real estate isn’t just about buying and selling homes; it’s about having a mission that connects you to your community. Focusing on relationships, values, and creating a culture that attracts the right people, he built a company that not only thrives but continues to grow in a competitive industry.

While purpose is at the core of Justin’s business, he also understands the importance of using technology to stay competitive. Emphasizing that technology helps streamline processes and gives agents a significant advantage, combined with a clear mission and tech tools that truly set their team apart.

Bolst now has over 300 agents and continues to grow, proving that when you align technology with a purpose-driven culture, you get incredible results. This approach fosters long-term retention, as agents are motivated by more than just commission but by the belief that they are part of something bigger than themselves.

The heart of Justin’s message is clear: the real secret to his success is his team. Over the years, he’s been able to keep his core team members because they share his values. Instead of focusing on fast growth or competition, he focused on creating a business where people can thrive, grow, and feel connected to a greater cause.

This strong sense of purpose helps attract agents who are not just looking for a paycheck but for something meaningful. Justin’s approach isn’t about grinding harder, but about building relationships and nurturing a supportive environment that allows agents to grow both professionally and personally.

Justin’s story teaches us that real estate is more than just about making money; it’s about creating lasting relationships and using your business as a platform to do good. Justin has built a business that is both profitable and meaningful, proving that success in real estate doesn’t just come from selling homes, but from having a vision and building a team that believes in it.

If you’re ready to build a real estate career that aligns with your values and thrives in today’s market, don’t wait any longer. Call us at 404-867-0792 or email success@youragentpulse.com to learn how we can build a purpose-driven real estate business together.