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By David Lewis

David is the Partner, Principal Owner, and CEO of TLG ATL, powered by LPT Realty in Atlanta, Georgia. This premier real estate team has served 1000+ families since 2014.

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What does true leadership in real estate look like? In my latest conversation with Reed Moore, a 22-year veteran of the real estate industry, we explored the truths behind leadership, self-awareness, and survival in an ever-changing market. Known for his work at RMG Real Estate and impactful coaching programs, he has helped countless agents survive and thrive through adversity.

We started by tackling the uncomfortable topic of entitlement. Reed admitted that even after years of success, he felt entitled when the market changed. This realization was a key lesson for him.

To grow, you first need to recognize where you might be personally or professionally stuck. Many people respond to challenges by either freezing, fleeing, or fighting. Often, those who think they’re fighting are actually avoiding the problem. For real estate agents, fighting means focusing on the basics: lead generation, tracking performance, and holding yourself accountable.

As leaders, we need to guide our teams through challenges, even when they don’t see them coming. This involves providing encouragement and a clear vision. It’s important for team members to understand the emotional consequences of their choices and to have a solid plan with measurable goals. Without this, good intentions can fall short.

Reed’s insights are a powerful reminder that leadership isn’t about perfection. It’s about persistence. By confronting hard truths and committing to disciplined action, we can build a business that can withstand any season.

If you’re ready to deepen your understanding of leadership and mindset, check out Reed’s podcast, The RMG Agent Podcast, available on YouTube, Apple Podcasts, and everywhere else. For coaching and real estate, reach out to Reed at (907) 865-6433 or reed@rmgrealestate.com.

As always, I’m here to support you on your real estate journey. Feel free to connect with me at (404) 867-0792 or david@tlgatl.com.

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