Join the Catalyst Movement. Achieve your personal definition of success. Join the Movement
What is the secret to success in real estate? My latest discussion with Christina Griffin is a testament to how you can overcome obstacles and thrive, no matter the circumstances.
Christina has dedicated over 20 years to the real estate industry. With a track record of selling over 5,000 properties, she’s seen it all: distressed homes, booming markets, and everything in between.
She started in real estate at 18 as a leasing agent, managing a large apartment complex during a tough lease-up. Early on, she already knew the value of coaching and mentorship, which helped her overcome challenges in the industry. In her second year, she sold 50 homes, and by her third year, she had exceeded 100, all due to her strategic focus on real estate investors.
Christina’s story highlights the power of building and nurturing relationships. She understood early on that emotional connections and clear communication are essential in the real estate business. Rather than solely chasing individual deals, she forged partnerships with investors and institutions, allowing her to scale her business effectively.
Today, Christina leads initiatives at LPT Realty and actively coaches agents, sharing her wisdom and experience. She emphasizes the importance of understanding clients’ needs by asking the right questions and analyzing data, proving that you need to deliver value and build trusting relationships to win in real estate.
As we wrapped up our conversation, Christina shared that for long-term success in the industry, you need to have a systematic approach, the courage to reject failure, and the ability to treat every interaction as a business relationship.
If you’re ready to elevate your real estate career and embrace unconventional strategies, Christina’s journey is a powerful reminder that anything is possible with resilience, determination, and the right relationships.
You can also check out Christina’s Real Estate Playbook here. In it, she shares decades of experience and reveals the secrets behind her success in selling over 5,000 homes. She provides specific tools you can use today to explore the unconventional side of our incredible business.
As always, I’m here to support you on your real estate journey. Feel free to reach out to me at (404) 867-0792 or david@tlgatl.com.
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