The "Be–Do–Have" Framework for Agent Success

By David Lewis

David is the Partner, Principal Owner, and CEO of TLG ATL, powered by LPT Realty in Atlanta, Georgia. This premier real estate team has served 1000+ families since 2014.

What actually moves the needle: vision boards or daily behaviors? I sat down with three powerhouse women, Alissa Gamble, Tara Heinz, and Jessica Ozuna, the minds behind Mindset Mastery, a transformational class focused on helping people rewire their thinking to create lasting change.

The trio met through Keller Williams and the BOLD program, where they discovered that while agents had access to sales training, few had consistent tools to strengthen their mindset.

Drawing from years of real estate experience, business coaching, and personal development, they created a program that blends BOLD principles, NLP (Neuro-Linguistic Programming), financial education, and habit-based coaching to help participants grow in every area of life.

Alyssa, a third-generation Realtor and business coach, emphasizes that mindset is the foundation of success, that our thoughts shape our results long before action does.

Tara shares her own transformation story, from a difficult season of self-doubt to living intentionally through the “Be–Do–Have” framework, which challenges people to become the person their goals require before they pursue them.

Jessica, whose background is in culinary arts, opens up about overcoming an eating disorder and finding healing through consistent mindset work.

Together, they’ve turned their shared experiences into an empowering message that mindset is a practical, daily discipline that transforms both business and personal life.

Throughout the conversation, the Mindset Mastery team and David explore why most people struggle to change. The class creates a safe, judgment-free space for people to gain clarity, reframe limiting beliefs, and build simple, repeatable habits.

Their message is clear: true growth doesn’t come from grinding harder but from upgrading the way you think. As Alyssa puts it, “You can’t always control your first thought, but you can control your second.” With classes now offered across the country, Mindset Mastery continues to help people turn awareness into action and design a life by choice, not by chance.

I’m here to support your growth. Call me anytime at (404) 867-0792 or send an email to david@tlgatl.com or success@youragentpulse.com. Let’s build something remarkable together.